Firework Spark 2022

12:00 PM

Welcome Address & Introduction

12:05 PM 20 mins

Opening Keynote

Vincent Yang

Co-founder and CEO, Firework

former Co-founder and CEO, Everstring

12:25 PM 20 mins

Fireside Chat

Matthew Fantazier

Director, Digital Experience - U.S. Skin Health at Johnson & Johnson

Pamela Young

VP Sales, CPG, Firework

former VP, CPG, Valassis

12:50 PM 25 mins

Behind the Curtain of China’s $435bn Livestream Industry

Drew Cashmore

Global Head of Marketing, Firework

former Head of Omni-Channel Ad Strategy and Operations, Walmart

Rick Zhuang

CTO, Firework

former Head of Engineering, Alibaba;

founder of Taobao short video and Livestream shopping

1:15 PM 30 mins

Fireside Chat

Deborah Weinswig

CEO, Coresight Research

former Managing Director and Global Head of Citi Equity Research

Vincent Yang

Co-founder and CEO, Firework

former Co-founder and CEO, Everstring

1:50 PM 20 mins

Live Commerce - Opportunities & Challenges through an investor’s lens

Eva Wang

Head of Commerce and Partnership

former VP of Acquisition Partnership, American Express

Julia Huang

Founding Partner, Company Capital

former Managing Director, Amex Ventures

2:15 PM 20 mins

The Fresh Market: From Traditional Retailer To Digital Disruptor In 2 Years

Kevin Miller

Chief Marketing Officer

The Fresh Market

Jason Holland

Chief Business Officer, Firework

former COO, Evolve Media

2:40 PM 15 mins

Closing Keynote

Jeff Lucas

Chief Revenue Officer, Firework

former Global Head of Sales, Snapchat; Head of Sales & Marketing, Viacom

2:55 PM 5 mins

Closing Remarks