Ebook

Translating Taobao Live's Success for Global Brands

This ebook highlights how Chinese brands have used live streams to “flip the funnel” and turn engaged customers into loyal brand ambassadors.

Get Your Free Copy Of The Ebook Now!

In this ebook, you will learn about:

  • Live Commerce trends and Foreword by Rick Zhuang, Firework CTO and founder of Taobao Live.
  • How Chinese brands have used live streams to “flip the funnel” and turn engaged customers into loyal brand ambassadors
  • A breakdown of private and public domains, and a guide to what your brand needs to be investing in.

What’s in the Ebook

  • Foreword and a summary of live commerce trends by Rick Zhuang, Firework CTO and Founder of Taobao Live.
  • The fuel that powered the fire of growth in China’s live commerce industry
  • A breakdown of private and public domains + a guide to what your brand should be investing in

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