Video consumption has increased by 120% during the COVID-19 lockdown. A survey conducted by HubSpot also reported that consumer video traffic is set to increase 15 times and reach 82% of total internet traffic, between 2017 and 2022. Even while shopping online. You might see images of a product you are interested in. However, a video of the same product would help you save time in scrolling and make informed decisions.

Shoppable videos are vertical, short-form interactive videos that integrate products right into the video content making it directly shoppable. They allow users to find products, learn more about them, and buy without ever leaving the video. That’s why e-commerce websites are embracing this new trend that captures the customer’s intent, keeps them engaged, and increases conversion.

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