We find ourselves in a new digital era. Led by Millenials and Gen Z, who within the next decade will comprise more than half of the world’s population, traditional modes of engagement, content, selling, and advertising are being phased out. The pace of digital acceleration and the ways in which social media, e-commerce, and digital content have permeated nearly every waking minute of our days have led to a rapid sea change in consumer behavior. In a digital world defined by stronger cravings for peer-to-peer digital connection and content that’s bi-directionally engaging, the old mediums, the old messages, the old faces? They no longer work. A new language has taken hold, but it’s one that most brands haven’t yet learned to speak.
In this ebook, you will learn about: