Just over 20% of the US population is part of Generation Z (also known as “GenZ”), according to data published by Statistica. That works out to approximately 67 million2 people who were born between the years 1997 and 2010, making GenZ the third largest generation group in the United States (after Millennials and Baby Boomers).
GenZers were born during a period of rapid technological change. In fact, Generation Z is the first to grow up entirely in a web-enabled world. And, to say that GenZers have embraced web technology would be a massive understatement—95% of American teenagers (13 to 17 years old) own or have access to a smartphone, according to a Pew Research Center survey3. The same report found that 45% of those surveyed are online “almost constantly.”