Ebook

Coresight Research Report: Livestreaming Myths Debunked

Firework and Coresight take down six common myths about livestream eCommerce. Get critical insights on how brands and retailers are optimizing their US livestream eCommerce strategies to win at live-shopping, a $17 billion market in 2022.

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In this ebook, you will learn about:

  • Key trends and approaches to live commerce by top retail players

  • Why the decentralization of the internet is opening up new and unique opportunities for brands

  • Industry-best practices developed by Firework, and compared to existing live commerce practices

 


What’s in the Ebook

Why do social media live streams typically don’t deliver on promised conversion rates and Why brands’ O&O websites are the key to turning Livestream views into purchases and Why celebrities aren’t the answer to driving Livestream traffic

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